FROM BRIEF TO FINISHED CAMPAIGN
FIND THE THICKEST MUD POSSIBLE.
Ford Ranger Super Duty - Extreme Mud Testing
Ford Australia tasked CF with documenting the extreme testing of the new Ranger Super Duty.
The brief was simple: find the thickest mud possible.
The result was a demanding test that pushed the Ranger Super Duty deep into thick clay and mud, progressively coating the vehicle as Ford's engineers put it through its paces.
THE BRIEF
Show just how tough the new Ranger Super Duty is.
Ford needed a suite of photography and video content that captured the intensity of the testing and gave its PR and marketing teams compelling assets to tell the story.
The challenge was to make the conditions feel as extreme as they actually were.
THE APPROACH
CF worked alongside Ford's engineering and testing teams to capture the Ranger Super Duty as it was pushed through some seriously challenging conditions.
We used a combination of ground-based photography, video and aerial coverage to capture the test from every angle from the first hit of the mud through to the vehicle being completely caked in it.
Rather than simply documenting the test, we focused on creating imagery that made the viewer feel like they were there.
THE RESULT
A suite of high-impact photography and video showcasing the Ranger Super Duty being pushed to its limits.
The content gave Ford a versatile library of PR, editorial and digital assets, capturing the engineering story while creating imagery with genuine visual impact.
Photography · Video · Drone · Automotive · PR Content
75 YEARS. FOUR CARS. ONE STORY.
Porsche Australia - 75 Years
To celebrate 75 years of Porsche in Australia, Porsche Cars Australia created four bespoke vehicles, each inspired by a different part of the country.
CF was tasked with photographing all four cars in studio, creating a cohesive set of images that celebrated the individuality of each vehicle while maintaining a consistent visual language across the collection.
THE BRIEF
Four cars. Four distinct identities. One iconic brand.
Each vehicle had been individually configured with colours, finishes and details inspired by Australia's North, South, East and West, from tropical rainforests and eastern surf culture to the rugged southern coastline and the landscapes of Western Australia.
The challenge was to make those details the hero.
THE APPROACH
Working in studio, CF photographed each vehicle with a focus on precision, consistency and detail.
Rather than treating the four cars as separate shoots, we approached them as one collection, creating a consistent lighting and photographic language across the entire set while allowing the individual character of each Porsche to come through.
From full vehicle profiles to considered detail imagery, the shoot was designed to give Porsche a versatile library of imagery for its 75-year celebration and PR communications.
THE RESULT
Four bespoke Porsches. One cohesive visual story.
CF delivered a suite of studio photography showcasing the four vehicles and the extensive bespoke details that make each one unique, creating campaign-ready imagery for Porsche Australia's 75-year celebration.
Photography · Studio Production · Automotive · PR Content
A HANDOVER LIKE NO OTHER.
INEOS Grenadier — Mundi Mundi Bash
Most new-car handovers happen at a dealership. INEOS had a different idea.
At the Mundi Mundi Bash in outback NSW, three 4x4 owners traded in their existing vehicles for brand-new INEOS Quartermasters and CF was there to capture the story.
THE BRIEF
Bring the “Love It or Leave It” idea to life.
INEOS wanted to showcase its confidence in the Quartermaster by putting the handover somewhere that felt completely at home with the brand, the red dirt, open skies and remote landscape of the Mundi Mundi Plains.
The brief was to capture more than a vehicle handover. It was about the people, the adventure and the moment they made the decision to leave their old vehicles behind.
THE APPROACH
CF travelled to the Mundi Mundi Bash to document the experience in its natural environment.
Rather than creating a traditional automotive shoot, we focused on capturing the atmosphere of the outback and the genuine moments around the handovers, from the arrival of the new Quartermasters to the owners getting behind the wheel and beginning the next leg of their adventure.
The result was a combination of automotive, lifestyle and event imagery that felt authentic to the INEOS brand and the environment it was built for.
THE RESULT
A visual story from one of Australia's most remote vehicle handovers.
CF delivered a suite of photography capturing the INEOS Quartermaster, its new owners and the unmistakable landscape of the Mundi Mundi Bash, giving INEOS authentic content to tell the “Love It or Leave It” story across PR and digital channels.
Photography · Automotive · Lifestyle · Event · PR Content